In the first week of April, Bollywood star Aamir Khan will launch a campaign, where he will exhort young Indian voters to exercise their franchise and to exercise it prudently.
Aamir Khan is one actor who is often in the forefront of raising awareness about social issues. After supporting the Narmada Bachao Andolan and Earth Hour 2009 campaign, it is now the importance of voting that the actor wishes to stress upon. And for this, he has affiliated himself with the Association of Democratic Reform (ADR). Aamir has not only produced three advertisements that raise awareness about voting among the people, but also acted in all of them.
In the first phase of the campaign, SMSes and voice messages from Aamir will be sent out. In the second phase, Aamir’s recorded calls will be made to people across the country asking them to vote for the right candidate, someone without a criminal background, someone with some record of genuine public service.
The voice messages will initially be in Hindi, but soon Aamir will dub his voice in 18 languages including English.