Actor Aamir Khans voter awareness campaign for the Association for Democratic Reforms (ADR) and National Election Watch has got the Election Commission endorsement. The campaign, being aired on Doordarshan and private channels, will carry the EC logo.
The campaign with the theme Sachche ko chune, Achche ko chune meaning vote for the honest, vote for good people kicked off early this month. The campaign comprises three ad films, print ads, internet and mobile communication.
The ads have been made by the actors production company, Aamir Khan Productions, free of cost. An A list Bollywood ensemble has put together this campaign. The creative head is Prasoon Joshi of McCann Erickson, Rakyesh Mehra is the director, Avinash Gowarikar the still photographer, and Shashi Sinha of Lodestar Media the media planner for the campaign. Everybody is working for the campaign gratis.
The ad campaign is being aired in Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Malayalam, Bengali, Assamese and Oriya so that it can reach out to the masses.