Parties using social media to woo voters

The Assembly elections 2012 inches closer, political parties are using social networking sites like Facebook and Twitter to galvanize their base and woo undecided voters, Be it Congress, Samajwadi Party, Bharatiya Janata Party or Lok Satta, all parties are on an overdrive to connect with voters in cyberspace. Candidates from the three GBN constituencies of Noida, Dadri and Jewar have created Facebook accounts to attract the youth. Other networking sites such as Twitter and Orkut are also gaining ground. “Through Facebook, I have got a chance to interact with people,” said Sunil Choudhary, Samajwadi Party candidate from the Noida Assembly seat.

Everything from party ringtones, calendars, scanned versions of newspapers posted on social networking sites to YouTube posts of live speeches can be found on the internet, Several politicians are also using their personal websites and community blogs to boost their campaigns. Details of day-to-day happenings, rallies, the list of candidates and photo galleries have also been posted on websites and Facebook accounts. In short, parties are leaving no stone unturned to engage with voters in the run-up to the polls.

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